Selena Barlow is the owner of Transit Marketing, LLC. She began her transit career as Director of Marketing for SunTran in Tucson, AZ, and later for Metro-Dade Transit in Miami, FL. As a transit-marketing consultant, since 1988, she has worked with more than 100 transit agencies to conduct market research, develop marketing plans and support service development efforts.

Ms. Barlow works with AMMA to provide a customer focus to the planning process. Through a combination of market research, community outreach and decades of experience, Ms. Barlow insures the transit services are developed to effectively meet user and potential user needs, and hence to maximize ridership and productivity. Her expertise in market research and communications, combined with her intimate familiarity with transit planning and operations, allow her to offer creative, yet pragmatic recommendations for service development and enhancement.

Ms. Barlow’s role typically involves the use of data from passenger surveys, segmentation research, focus groups, destination data and customer experience audits to identify the service characteristics which will enhance rider satisfaction and maximize utilization of a new or existing service. She has worked with all types of services local and express bus systems, paratransit services, rail systems and rural transportation programs to help them understand their markets and to expand their customer base.

Ms. Barlow holds a Master of Business Administration in Marketing from the University of Arizona and a Bachelors of Science in Advertising from University of Florida.

Dan Boyle, President of Dan Boyle & Associates, Inc, works largely in operations planning, including service design, route and network structure, and scheduling.

Mr. Boyle has over 30 years of transit operations planning, consulting, and research experience. Mr. Boyle has worked as project manager on service planning and scheduling, survey analysis, contracting, labor productivity and strategic planning projects throughout the United States. Mr. Boyle also works on a long-term basis with several clients, including Greensboro Transit Authority, Orange County Transportation Authority and Laguna Beach Transit.

Mr. Boyle has analyzed fare structures and developed fare policy recommendations for numerous transit systems.  He has prepared schedules, runcuts and rosters as part of the major service planning studies. Mr. Boyle is the primary author of the new scheduling manual for the transit industry (TCRP Report 135).

Mr. holds a Master Degree in Regional Planning from Cornell University.

Mr. Boyle recently collaborated with AMMA on an Alternatives Analysis for the City of Downey Transit’s DowneyLINK service.

Ronny Kraft Consulting is a sole proprietorship specializing in transportation planning, market research, and geographic information systems (GIS). Firm owner and transportation planner, Ronny Kraft, has 15 years of experience working with public sector clients to address the mobility challenges faced by many different communities throughout California. Ms. Kraft’s experience using GIS to support planning efforts is extensive. She has conducted analysis of trip patterns, including origins and destinations, for several wholistic studies that included paratransit, as well as other modes used by older adults and people with disabilties. Ms. Kraft is a skilled cartographer, using the combination of GIS and Adobe Illustrator to create clean and intuitive maps and data visualizations. She has conducted geographic analysis and produced maps for various purposes, including O/D trip analysis existing conditions, system map overhauls, proposed route realignments, commute patterns, grant proposals, and community outreach.

Aaron Antrim, Principal of Trillium Solutions is one of the industry’s leaders in state-of-the art techniques for delivering transit information on the internet.  He specializes in communication technology development and strategy for public transportation. Mr. Antrim has a  background in writing and language, with professional experience in software development and project management.

Trillium Solutions, helps transportation agencies use the internet to inform and market to transportation customers. Trillium builds software tools to publish to GTFS data to Google Maps and manage schedule information. Trillium also creates multi-modal transportation information resources like websites and interactive maps.

Mr. Antrim has worked extensively with small and medium sized systems to offer them the same technical passenger information solutions that only large systems once had access to.  Aaron has worked extensively in California, as well as with systems throughout the nation.

Mr. Antrim received his Bachelor of Arts degree in English Literature from Humboldt State University.

Mr. Antrim recently worked with AMMA on Transit Marketing’s Transit Mobility and Awareness Plan on behalf of Trinity Transit. He was responsible for developing Trinity Transit’s new rider-focused website, www.trinitytransit.com.

Public Transit Planning

Public transportation contributes to quality of life in rural and urban communities alike by providing economical alternatives for those driving alone or by expanding travel choices of those without access to a car.

AMMA’s transit service plans always seek to balance improved effectiveness and efficiencies with responsiveness to consumers’ travel needs.   With an emphasis on paratransit service planning, policy and procedure, AMMA works towards the effective integration of transportation modes that extend riders’ mobility.

Services

  • Transit Development Plans
  • Comprehensive Operational Analyses
  • Short and Long Range Transit Plans
  • Coordinated Transportation Plans: Public Transit-Human Services
  • Intercity bus
  • Rail

Related Projects

  • California Department of Transportation (Caltrans)California Statewide Section 5311(f) Rural Intercity Bus Study
  • City of Fresno, CA – Fresno County Public Transportation Gap Analysis and Services Coordination Plan
  • City of Greensboro, North Carolina, Greensboro Transit Authority – Comprehensive Operational Analysis of ADA Complementary Paratransit Service
  • City of Visalia, California, Visalia TransitShort Range Transit Plan: Visalia Transit Dial-A-Ride and Green Line Call Center
  • Imperial County Transportation CommissionShort Range Transit Plan: Imperial County’s Seven Paratransit Programs
  • Lake County/City Area Planning Council – Lake Transit Development Plan and Marketing Plan
  • Long Beach Public Transportation Company – Dial-A-Lift Paratransit Service Operational Analysis
  • San Bernardino County Transportation Authority  (previously SANBAG)Five Year Short Range Transit Plan, Tables and Assumptions for San Bernardino County Rural Transit Providers, Morongo Basin Transit Authority and Needles Area Transit Service
  • City of Fresno, CAFresno County Public Transportation Gap Analysis and Services Coordination Plan
  • Transportation Research Board – TCRP A-21 Innovations to Improve the Productivity, Efficiency, and Quality of Public Transportation in Rural and Small Urban Areas. Published as: “TCRP Report 70: Change and Innovation at Rural and Small Urban Transit Systems”
  • Trinity County Transportation Commission – Short Range Transit Plan

AMMA has recently prepared Updates to the Coordinated Public Transit –Human Services Transportation Plans for multiple organizations, including:

  • Ventura County Transportation Commission
  • Los Angeles Metro
  • San Bernardino County Transportation Authority
  • Riverside County Transportation Commission
  • Bay Area Metropolitan Transportation Commission
  • Calaveras Council of Governments
  • City of Fresno, CA
  • Imperial County Transportation Commission
  • Lake County / City Area Planning Council
  • Trinity County Transportation Commission
  • Tuolumne County Transportation Commission
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ADA & Demand Response Operations

Now more twenty years out from the signing of the Americans with Disabilities Act, public transit continues to explore and re-invent strategies for providing compliant ADA service and doing so within ever-constrained resources to an increasing population.

AMMA team members have rich understanding of ADA complementary paratransit regulatory requirements and the decades of court decisions that have interpreted law and regulation. AMMA has designed cost-saving operations strategies and refined user policy and procedure to ensure efficient ADA paratransit programs and demand responsive programs that are compliant with law. ADA policy and procedure are complex and dynamic in an efficient paratransit operations environment. They must co-exist with the civil rights expectations of users.

Services

  • ADA and demand responsive service policies and procedures
  • ADA growth management
  • ADA demand estimation / demand modeling

Related Projects

AMMA’s nuanced appreciation of these sometimes conflicting objectives has brought measurable results to client agencies…

  • City of Claremont / Pomona Valley Transportation Authority – Claremont Transit Service Assessment
  • City of Greensboro, North Carolina, Greensboro Transit Authority – Comprehensive Operational  Analysis of ADA Complementary Paratransit Service
  • City of La Mirada / Norwalk TransitDial-A-Ride Comprehensive Operations Analysis
  • City of Lawrence/University of Kansas – Coordinated Public Transportation Development Plan and ADA Paratransit Plan
  • City of Long Beach / Long Beach TransitDial-A-Lift Comprehensive Operational Analysis
  • Imperial County Transportation Commission Short Range Transit Plan for Imperial County
  • Orange County Transportation AuthorityADA Paratransit Demand Estimation and ADA Demand Management
  • Placer County Transportation Planning AgencyPlacer County Regional Dial-a-Ride Evaluation

Mobility Management / Specialized Transportation

Public transit can’t easily meet all needs and populations benefiting from the individualized nature of specialized transportation include older adults, low-income single parents, young persons seeking their first job, individuals with disabilities or newly returning veterans.

AMMA works to creatively meet consumer needs within ever constrained budgets and operational limits. Our projects often involve constructing mobility management and non-traditional transit strategies for specialized populations.  These aim to improve mobility—through a family of services—and increase access to job opportunities, schooling, health and human services and life-enhancing activities.

AMMA’s strengths include:

Services

  • Specialized transportation
  • Human services transportation
  • Travel training
  • Senior transportation studies
  • Tribal transit

Also, please see related work on these pages:

Related Projects

  • Placer County Transportation Planning Agency – WPCTSA Call Center Planning Assistance: Health Express Trip Assignment and Buss Pass Subsidy Programs
  • Placer County Transportation Planning Agency – Short Range Transit Plan for Western Placer Consolidated Transportation Services Agency (WPCTSA)
  • City of Los Angeles, Mar Vista Community Housing Authority – Local Mobility and Transportation Needs Assessment
  • Los Angeles County Area Agency on Aging/Community and Senior ServicesDoor-to-Door and Door-through-Door Transportation Needs Assessment / Development of New Freedom and JARC Applications for County Pilot Projects 
  • North San Diego County Transit DistrictNorth San Diego County’s Full Access & Coordinated Transportation Pilot
  • Rogue Valley Transportation District – “United We Ride” Plan / Public Transit – Human Services Coordinated Transportation Plan Update
  • San Diego County Department of Behavioral Health, Mental Health Services Transportation Needs Assessment

Performance Measurement

Analytics are powerful. Turning transit usage data into useful and strategic information is a central to every AMMA project.

AMMA’s tools for mining current transit utilization data, their interaction with area demographics or the deep analysis of historical data provide firm foundations to project recommendations. AMMA’s analytic experience includes extensive work with Trapeze, Novus and Route Match trip data, among other computer-aided dispatching software, as well passenger boarding and alighting data.

AMMA meaningfully reports on transit outcomes in the following ways and more:

Services

  • Transit service standards reporting
  • Performance measurement at route, program, system or countywide levels
  • Program management

Related Projects

  • City of Greensboro, North Carolina, Greensboro Transit AuthorityComprehensive Operational  Analysis of ADA Complementary Paratransit Service: vehicle utilization analyses
  • Riverside County Transportation CommissionAnnual Countywide Performance Report: an AMMA designed county-wide reporting structure that presents transit impacts.
  • Publication in the Transportation Research Record, Journal of the Transportation Research Board, Volume 2034 (2007): Measuring Demand Management Impacts in a Sustainable Compliance Environment for the Americans with Disabilities Act: Orange County, California
  • Publication in the Transportation Research Record, Journal of the Transportation Research Board, Volume 1884 (2004): Demand Forecasting and the Americans with Disabilities Act: Orange County, California, Transportation Authority’s Access Program

Veterans Transportation Planning

Nationally, the U.S. Census Bureau reports that there were 21.8 million military veterans in 2010, over 9% of the adult US population over age 18. These individuals, and their family members, have a range of transportation concerns, some they share with the general public and others unique.  Addressing the unique mobility requirements of veterans, active service members and their families will require individualized responses. Transit properties, human service organizations and communities must seek solutions that are locally feasible and meaningfully address needs.

AMMA is actively involved with several veterans’ transportation initiatives, including:

  1. A national research effort, TCRP Project B-42 Community Tools for Improving  Transportation Options for Military Service Members, Veterans and Their Families.  This year-long research effort of TCRP  B-42 was published in early 2014 as TCRP Report 164, as is available as a PDF download here. This report provides guidance, resources and tools for improving transportation options for the veterans, their families, and the military community. AMMA Transit Planning was a subcontractor to KFH Group, Inc.
  2. A two-county Veterans Transportation and Community Living Initiative (VTCLI)  project, VetLink. This project is developing new coordinated responses to address mobility needs of over 65,000 veterans in a large, predominately rural two-county region. Led by San Bernardino County 2-1-1, the project is shaping technology and information-based solutions that help to address veterans’ transportation needs. VetLink’s 1 call 1 click web portal is nearing completion. AMMA provides leadership to the Inland Southern California One-Call/One-Click Project Steering Committee.

Healthcare Transportation Planning

Transportation is one determinant of good health outcomes. Low income and rural communities are disproportionately harmed when transportation systems are underfunded, don’t operate effectively or can’t address pockets of need. These contribute, in part, to health disparities.

The implementation of the Patient Protection and Affordable Care Act (PPACA) presents new opportunities for collaboration between health care and public transit sectors. AMMA’s portfolio includes development of innovative strategies to get riders to and from quality healthcare:

Services

  • Health Care Non-Emergency Medical Transportation (NEMT) Studies and needs assessments
  • Project development for health care and public transit partnerships
  • Project development for Veterans Administration health care facilities and public transit

(Please see our Veterans Transportation Planning page for more information.)

Related Projects