Community Engagement

Effective outreach utilizes a range of techniques and strategies to invite public input and educate riders and prospective riders about public transportation.

Transforming public perception through consensus building is key to AMMA’s outreach approach. Moving people through complex and difficult decision-making processes is inherent in AMMA’s community involvement activities.

Transit-focused education is a second critical tool to inviting and encouraging new riders. AMMA’s training of riders includes travel training individual and groups of older adults, training human service agency gatekeepers in transit familiarization and developing passive travel training tools to provide support through the trip to new users.

AMMA gathers public input through a breadth of strategies, using that to inform solid project direction or to construct engaging travel training tools.

Public Involvement Plan
Proactive Community Outreach
Target Market Research
Community and Rider Surveying (Onboard, Intercept, Communitywide, and E-Surveys)
Focus Groups and Stakeholder Engagement
Consensus Building and Relationship Development
Marketing Toolkits

RECENT PROJECTS

Southern California Association of Governments, Los Angeles, CA

Project of Regional Significance: Customer-Based Ridesharing and Transit Interconnectivity Study for the San Bernardino Valley

Glendale Beeline, Glendale, CA

Transit Route Analysis

Riverside County Transportation Commission, Riverside, CA

APA Award Winning Coordinated Public Transit – Human Services Transportation Plan for Riverside County

San Bernardino County Transportation Authority, San Bernardino, CA

LCTOP Marketing Campaign and Fare Subsidy Project for the Desert and Mountain
Transit Agencies of San Bernardino County

Monterey Salinas Transit, Monterey, CA

Comprehensive Operational Analysis

Trinity Transit/Trinity County Public Works, Weaverville, CA

Transit Mobility and Awareness Plan

Community Transportation Association of America (CTAA), Washington, D.C.

Research and Documentation of Lessons Learned in Inclusive Transit Planning

Santa Cruz METRO, Santa Cruz, CA

Reimagine METRO Comprehensive Operational Analysis

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