Selena Barlow is the owner of Transit Marketing, LLC. She began her transit career as Director of Marketing for SunTran in Tucson, AZ, and later for Metro-Dade Transit in Miami, FL. As a transit-marketing consultant, since 1988, she has worked with more than 100 transit agencies to conduct market research, develop marketing plans and support service development efforts.
Ms. Barlow works with AMMA to provide a customer focus to the planning process. Through a combination of market research, community outreach and decades of experience, Ms. Barlow insures the transit services are developed to effectively meet user and potential user needs, and hence to maximize ridership and productivity. Her expertise in market research and communications, combined with her intimate familiarity with transit planning and operations, allow her to offer creative, yet pragmatic recommendations for service development and enhancement.
Ms. Barlow’s role typically involves the use of data from passenger surveys, segmentation research, focus groups, destination data and customer experience audits to identify the service characteristics which will enhance rider satisfaction and maximize utilization of a new or existing service. She has worked with all types of services local and express bus systems, paratransit services, rail systems and rural transportation programs to help them understand their markets and to expand their customer base.
Ms. Barlow holds a Master of Business Administration in Marketing from the University of Arizona and a Bachelors of Science in Advertising from University of Florida.