Mr. Schuster specializes in the graphic design of concise, clear transit information that makes public transit as easy as possible to understand and use, as well as the design of creative, compelling transit branding and marketing campaigns.

With nearly 30 years of experience in transit graphic design, Rick Schuster is uniquely positioned to help transit agencies better communicate with their customers. His graphic design work has been recognized locally and nationally with several design awards, including multiple APTA Adwheel Awards, and an American Graphic Design Award.

Since founding THINK Graphic Design in 2006, Mr. Schuster has improved the customer-facing information for dozens of transit systems around the country, making their service easier for existing and new customers to understand and use. In addition to information design, transit agencies small to large have trusted THINK Graphic Design to create strong visual identities and to market and identify their transit systems.

Mr. Schuster has successfully designed transit system maps for large metro areas such as Mpls/St. Paul, and mid-size systems such as Marin Transit or Rochester, NY, down to smaller systems consisting of just a handful of routes. He also has experience designing hundreds of individual route maps and timetables, rider guide booklets, individual route brochures, wayfinding signage, vehicles, information kiosks and more.

Mr. Schuster earned a Bachelor of Arts in Environmental Design, and a Bachelor of Architecture from North Dakota State University.

Elea Carey founded Transit Happy to serve public transit agencies nationwide with marketing and communications consultation. Transit Happy develops strategic marketing plans and implements marketing tactics and media buying.

Selena Barlow is the owner of Transit Marketing, LLC. She began her transit career as Director of Marketing for SunTran in Tucson, AZ, and later for Metro-Dade Transit in Miami, FL. As a transit-marketing consultant, since 1988, she has worked with more than 100 transit agencies to conduct market research, develop marketing plans and support service development efforts.

Ms. Barlow works with AMMA to provide a customer focus to the planning process. Through a combination of market research, community outreach and decades of experience, Ms. Barlow insures the transit services are developed to effectively meet user and potential user needs, and hence to maximize ridership and productivity. Her expertise in market research and communications, combined with her intimate familiarity with transit planning and operations, allow her to offer creative, yet pragmatic recommendations for service development and enhancement.

Ms. Barlow’s role typically involves the use of data from passenger surveys, segmentation research, focus groups, destination data and customer experience audits to identify the service characteristics which will enhance rider satisfaction and maximize utilization of a new or existing service. She has worked with all types of services local and express bus systems, paratransit services, rail systems and rural transportation programs to help them understand their markets and to expand their customer base.

Ms. Barlow holds a Master of Business Administration in Marketing from the University of Arizona and a Bachelors of Science in Advertising from University of Florida.

Dan Boyle, President of Dan Boyle & Associates, Inc, works largely in operations planning, including service design, route and network structure, and scheduling.

Mr. Boyle has over 30 years of transit operations planning, consulting, and research experience. Mr. Boyle has worked as project manager on service planning and scheduling, survey analysis, contracting, labor productivity and strategic planning projects throughout the United States. Mr. Boyle also works on a long-term basis with several clients, including Greensboro Transit Authority, Orange County Transportation Authority and Laguna Beach Transit.

Mr. Boyle has analyzed fare structures and developed fare policy recommendations for numerous transit systems.  He has prepared schedules, runcuts and rosters as part of the major service planning studies. Mr. Boyle is the primary author of the new scheduling manual for the transit industry (TCRP Report 135).

Mr. holds a Master Degree in Regional Planning from Cornell University.

Mr. Boyle recently collaborated with AMMA on an Alternatives Analysis for the City of Downey Transit’s DowneyLINK service.

Ronny Kraft Consulting is a sole proprietorship specializing in transportation planning, market research, and geographic information systems (GIS). Firm owner and transportation planner, Ronny Kraft, has 15 years of experience working with public sector clients to address the mobility challenges faced by many different communities throughout California. Ms. Kraft’s experience using GIS to support planning efforts is extensive. She has conducted analysis of trip patterns, including origins and destinations, for several wholistic studies that included paratransit, as well as other modes used by older adults and people with disabilties. Ms. Kraft is a skilled cartographer, using the combination of GIS and Adobe Illustrator to create clean and intuitive maps and data visualizations. She has conducted geographic analysis and produced maps for various purposes, including O/D trip analysis existing conditions, system map overhauls, proposed route realignments, commute patterns, grant proposals, and community outreach.

Aaron Antrim, Principal of Trillium Solutions is one of the industry’s leaders in state-of-the art techniques for delivering transit information on the internet.  He specializes in communication technology development and strategy for public transportation. Mr. Antrim has a  background in writing and language, with professional experience in software development and project management.

Trillium Solutions, helps transportation agencies use the internet to inform and market to transportation customers. Trillium builds software tools to publish to GTFS data to Google Maps and manage schedule information. Trillium also creates multi-modal transportation information resources like websites and interactive maps.

Mr. Antrim has worked extensively with small and medium sized systems to offer them the same technical passenger information solutions that only large systems once had access to.  Aaron has worked extensively in California, as well as with systems throughout the nation.

Mr. Antrim received his Bachelor of Arts degree in English Literature from Humboldt State University.

Mr. Antrim recently worked with AMMA on Transit Marketing’s Transit Mobility and Awareness Plan on behalf of Trinity Transit. He was responsible for developing Trinity Transit’s new rider-focused website, www.trinitytransit.com.